EPROLO help to do branded dropshipping and build your brand by providing Print On Demand dropshipping products, adding a custom logo, sticker, and gift card to your package.
Custom Scotch Tape
EPROLO enables each ecommerce business owner to do dropshipping with your logo. Customizing scotch tape with a logo on it makes each package look formal and professional. It shows that your brand is more trustworthy.
What is a brand?
A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers. It is the definition from Wikipedia.
The brand makes you different from other competitors. It is potential customers’ first impression of your store. For brick and mortar stores, build a brand image includes the following parts. Branded products, name, price, customer service quality, store decoration, customer loyalty, popularity, satisfaction, and so on. If your customers are satisfied with your brand, they will recommend it to friends by word of mouth. But it’s limited to friends who live nearby. Compared with brick and mortar stores, online stores are easier to build brand awareness.
Why dropshipping your own brand?
Drop shipping is a kind of order fulfillment method. In this business model, ecommerce store owners only need to focus on selling your products. The dropshipping supplier delivers them to final customers. It has both advantages and disadvantages.
On the one hand, dropshipping store owners save their time finding products manufacturers and reduce inventory costs. With no initial business expense and large minimum order quantities required, more and more people start a dropshipping business to make money.
On the other hand, Shopify store owners don’t have control over dropshipping products. You work hard, concentrate on selling your products and receive customer orders. You think there is only one step away from the successful dropshipping business model. However, you choose a drop ship supplier who is not trustworthy. He puts his brand information into the product packaging and sends it to your customers.
The result is obvious. After receiving the package, the customer experience must be terrible, and they may feel cheated. If the white labeling product is of good quality, they directly find the dropshipping supplier to place orders. If the product’s quality is not good, they may even blacklist you and spread negative information online. This will cause great damage to your Shopify store’s image. So what are the benefits of dropshipping your own brand?
A brand is like a piece of white paper. You write and draw on it to form your brand. Once you build it, you have absolute control over it. So, don’t hesitate to build a dropshipping store and sell branded products to start a business now. With EPROLO Print on Demand drop shipping, you can make custom private labeled products with no minimum order quantity. We can also provide custom packaging box and gift cards to increase value perception and build brand loyalty.
Higher profit margins.
Human beings are full of instinctive distrust or fear of unknown and unfamiliar people or things. Brands are the same for potential customers. For unfamiliar brands or white labeling products, they worry about quality, service, and price problems. While, branded products with well-known and cognition can effectively solve concerns of the target audience about risks. Survey shows that customers are willing to pay a premium for brands. Therefore, the strategy of ecommerce branding can create more profit margins for online stores in the long term.
How to do branded dropshipping?
1. Create a memorable name and logo
There are many principles for ecommerce branding naming, the most important of which is to facilitate potential customer memory. When you start a dropshipping business model and build a brand, you want more people to know about it and use it; you want success. Only when the name is easy to read and remember, the target audience can better recognize it. Moreover, it will become easier to promote and spread the brand in the long term.
Also, a logo with strong visual impact colors can highlight the key points. Besides considering brand image communication, one more important point is to interpret categories to start a business. Show users directly what products you are selling online through graphics or text. Don’t choose pictures that are too obscure. You can hire a designer to make a dropshipping logo if there is enough budget. Instead, select one on a free logo design website is a good idea to cut the ecommerce business expense. After that, you can upload it to your store and social media like Facebook, Instagram, Pinterest and so on.
2. Build your dropshipping store
The appearance of your ecommerce store is like the decoration of a brick and mortar store. Through your successful marketing methods, a potential customer comes to your Shopify store. As soon as he comes in, he sees that your shop’s colors are mixed, the content of the page was chaotic, and the point was not visible. There is no doubt that no one wants to stay and place orders here! So, spend some time designing and creating an online retail store with a good customer experience.
In general, an ecommerce store must have these pages:
- Contact page
- Category Page
- Product Page
- Refund Policy
After finishing the dropshipping store, it’s the time of selling products. There are many marketing methods you can use. And the brand can be spread through word of mouth, SEO, social media ads, email marketing and so on.
3. Design custom packaging for dropshipping
To do branded dropshipping, you need not only sell private labeled products, but also make custom product packaging design. Why? Because the drop ship supplier takes charge of order fulfillment after you receive customer orders. If you don’t have any requirement, he will send white labeling dropshipping products with ordinary blank packaging. After people receive and use them, they find your products are of high quality. So, they may recommend them to friends or make a repurchase. But there is not any information about your store. And over time, he forgot where he bought them. Then you have lost a lot of customers in vain.
On the contrary, you print the brand logo on products, print shop name and website on the custom packaging box. When he wants to buy it again, at least he can search your brand on Google and find your store. Or he finds your drop shipping website and place orders directly. So, pay attention to making your product packaging design, build brand awareness and customer loyalty now!
Grow your dropshipping business today!