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What Is Branding for A Clothing Company

To begin with, what is branding in the fashion industry? Clothing branding is the process to make your clothing store or products easily recognizable by identifying them with a brand. It’s an effective way to shape a brand in your customers’ minds and give them a reason why your fashion product is the one they need. So, thousands of clothing branding companies have emerged to meet the demand.

branded apparel companies

However, why is branding necessary for your clothing business?

  • Branding gives rise to brand distinction.

Branding is a tried-and-true way to distinguish your clothing store from competitors. It’s true even when you’re selling the same apparel products.

  • Branding improves brand recognition.

Branded apparel companies like EPROLO usually offer beautifully designed apparel with your logo,  good customer services, delicately wrapped fashion items under your brand, and so on. Therefore, good branding can make your clothing businesses get recognized more often.

  • Branding generates new customers.

When you take the right fashion branding strategy, it’s easy to attract your potential customers who are most likely to convert. As a result, this can generate much more purchases so that you can earn more profits.

  • Branding builds trust and customer loyalty.

Branding your fashion business helps you show customers that both your store and apparel products are trustworthy. The more customers feel connected to your business, the more likely they will trust and purchase. And in the long run, you’re able to turn them into loyal customers.

What Can Apparel Branding Companies Do

Before we dive into the list of clothing branding companies, let’s cover what a fashion branding agency or service can do.

Some clothing and fashion branding agencies provide general services for brand building and development. Below, here are a few of them:

  • Build a branding plan to enhance brand identity.

They’ll make a comprehensive checklist to guide you on how to make your own clothing branding company. Analyze competitors, define and find the target audience, branded product niche, choose clothing suppliers, and much more. In short, things to do range from brand building and growing to brand promotion and development in the future.

apparel branding companies

  • Offer fashion brand consulting service.

Branded apparel companies will offer a SWOT analysis of your clothing brand business. It points out the strengths and weaknesses and identifies the opportunities and threats for your clothing company. Thereafter, the branding services will give the practicable tips to take your fashion business in the right direction of branding.

  • Do clothing brand marketing.

A good company clothing brand always needs good promotion. The marketing companies for clothing brands can create different promotional campaigns. And that way, your fashion brand will outshine the competition.

Some brand clothing brand companies, however, focus on branding the apparel products. They claim to:

  • Source trendy fashion and clothing products for branding.
  • Rebrand white-label apparel products with your business brand name.
  • Customize the pattern designs and print the clothing items with them on demand.
  • Do private labeling garments with your brand name or logo.
  • Handle packing, shipping, and product returning.
  • Offer personalized packages, gift cards, inserts, hangtags, and more.

Next, let’s take a view on some fashion branding companies and what they can offer you to make a good apparel brand.

Top 9 Clothing Branding Companies


EPROLO is a branding expert that has cooperated with clients in the fashion and clothing industry from all over the world. More than 1,000 fashion eCommerce stores have joined its branding project and got better-than-expected earnings.

clothing branding companies

EPROLO’s premium apparel branding services make it worth for startups, midsized businesses, or large companies. Its clothing directory offers you all the apparel products you need and it continues updating the list regularly. After selecting the clothing items for branding, you can easily connect to your eCommerce stores in its dashboard and upload the products for sales in one click. Once you make a sale, you can directly order the clothing items and pay for them in EPROLO. Then, this clothing branding company will label the items with your brand, add hangtags, create well-designed branded packaging, and ship them straight to the buyers. Moreover, it also takes good care of customer services to handle returns or refunds.

Want to get your logo on the clothing? The fashion branding company issues a Print on demand platform to do that. You can feel free to customize your brand or logo on t-shirts, hoodies, sweatshirts, underwear, backpacks, and so on.

Verified: EPROLO has 4.8 out of 5 stars from 996 reviews in Trustpilot.

Price plan: $19.9 for a LIFETIME junior branding membership and $99.00 for a yearly senior branding membership.

eCommerce integration: Direct connection with Shopify, WooCommerce, eBay, Shoplazza, SHOPLINE, etc.

2. Printful

Printful is one of the clothing branding companies that specialize in apparel print on demand service. This branding agency comes up with three branding options to highlight your brand identity and build an emotional connection with your target audience. 

First, it can wrap the customized fashion item using your brand colors and logo designs. Secondly, it’ll add branded pack-ins like hand-written cards, coupons, stickers, and more along with the branding boutique. Therefore, your clothing brand can leave lasting impressions on customers. Thirdly, it boasts high-quality logo decoration techniques. With them, it’s able to print your brand or logo on the apparel and the inside label of the garments.

Verified: 4.1/ 5 stars in Trustpilot.

Product catalog: Men’s clothing, women’s apparel, and kids & youth garments, and other fashion accessories.

Integration: Work well with Shopify, Wix, eBay, Squarespace, Magento, BigCommerce, Weebly, etc.

3. Branding Pros

Located in Poughkeepsie, New York, Branding Pros is one of the US-based branded apparel companies. This branding agency offers multiple options to make a good company clothing brand.

branded apparel companies

To provide values inside of your fashion company, it suggests branding your corporate apparel with your logo to cheer up staff. For fashion brand company marketing, more than 8,000 promotional products are available to choose from. Additionally, it does well in improving branding identity by offering branded banners, booths, and signs.

Verified: 4.2 out of 5 stars in Trustpilot.

Branded fashion offerings: Custom t-shirts, golf shirts, dress shirts, lab coats, scrubs, team uniforms, and so on.

Price plan: No set up fee for branded banners, booths, and signs.

Printing techniques: Screen printing and embroidery.

4. Brandsgateway

Unlike other apparel branding companies, Brandsgateway is a supplier that works with massive high-end fashion brands. A €295 monthly membership with Brandsgatewat grants you access to premium fashion and clothing items. You can wholesale or dropship (no MOQs is required) apparel products from Dolce & Gabbana, Versace, Armani, Moschino, Cavalli, Missoni, Chloé, Galliano, and so on.

If you prefer selling branded apparel rather than building your own clothing brand, then Brandsgateway is a good choice.

Verified: 4.6/ 5 stars in Trustpilot.

Fashion & apparel collections: Clothing, shoes, bags, accessories, jewelry, watches, and so on.

5. The Apparel Agency

The Apparel Agency gives you a comprehensive range of branding services, plans, and products to help you start a clothing brand. It’s a US branding agency for fashion that aims to serve global fashion companies to sell custom branded apparel.

As a professional fashion brand agency, The Apparel Agency is skilled in brand strategy planning and brand storytelling. Its experience fashion branding team can create a branding business plan tailored for your own clothing brand. Furthermore, it also handles branded clothing production well.

Verified: 3.3 out of 5 stars in Indeed.

Location: Headquartered in Chicago.

Clothing branded services: Fabrics sourcing, logo design, 3D design pattern making, pattern grading, label design, custom prints design, etc.

6. Merchology

Merchology has served tons of famous fashion brands like Nike, The North Face, OGIO, and more for creating custom logo corporate apparel and gifts.

Think of this company branded clothing agency as a one-stop brand marketing service provider. You’ll have the access to create company gift boxes and sell custom branded apparel and other accessories. It also helps build a corporate apparel online store for your employees. Plus, it makes it easy to handle branded order fulfillment. You pay for the orders and Merchology will manufacture, pack, and deliver items decorated with your logo or custom designs to the customers.

Verified: 2.5/ 5 stars in Trustpilot.

Discount for branded orders: up to 50% off.

7. Vantage Apparel

The next branded clothing company is Vantage Apparel. With more than 40-year experience in corporate logo apparel, this branding firm sees quality and customer satisfaction as a priority. It’s dedicated to offering high-quality garments branded with your unique logo and delivering great customer service.

apparel branding companies

Verified: 2.8 out of 5 stars in Indeed.

Clothing branding services: Do branding promotional corporate apparel, create private label clothing, offer brand marketing tips, and so on.

8. Anthem Branding

If you’re into all-in-one branded apparel companies, give Anthem Branding a shot. Aside from fashion branding and designing, it also has services to make custom promotional products and build a strong brand identity. Meanwhile, this top branding agency offers premium apparel to sell online as well.

Verified: 5 stars from 4 reviews in Glassdoor.

Clothing branding services:

  • Build branding strategy.
  • Improve fashion brand identity and customer loyalty.
  • Rebrand white-label apparel.
  • Custom products and labels.
  • Customize apparel packaging design.

Fashion brand clothing catalog: Socks, mugs, hoodies, t-shirts, blankets, sunglasses, bandanas, tank tops, beanies, hats, etc.

Printing techniques: Screen printing & embroidery.

9. Apparel Branders

The list of the best branding companies for clothing will end up with Apparel Branders. It’s both a reliable branded apparel services provider and manufacturer. The goal of this branding firm is to bring every ordinary fashion business into a big brand.

Verified: 3 out of 5 stars in Yelp.

Clothing branding services:

  • Offer fashion brand consulting.
  • Make a sales, branding, and market plan.
  • Do private labeling apparel made in USA.
  • Handle branded clothing production with low minimums.
  • Build a website to elevate your brand identity and connect your brand to the customers.

How Do I Start My Own Brand of Clothing

There are so many opportunities in starting your own clothing line. Though, there are still considerations of making a good apparel brand to keep in mind. Here’s how to brand an apparel company online from scratch.

  • Determine your business model. Startups can consider dropshipping clothing, a low-risk model that charges low upfront costs.
  • Create your branding clothing business budget.
  • Come up with a fashion brand name, logo, or slogan.
  • Determine clothing niche.
  • Define the target audience.
  • Build a clothing brand store or website.
  • Select clothing branding companies.
  • Start branding your clothing store.
  • Promote clothing brand.
  • Fulfill branded product orders.
  • Develop your fashion brand.

Related reading: 5 Steps to Build a Clothing Brand with EPROLO Branding Company

Time for Starting a Clothing Brand

Congratulations! You now have clothing branding companies list and know how to brand a clothing company. It’s no better time than now to start fashion branding with the apparel branding services providers we’ve mentioned above.