Branded Dropshipping - Build Your Own High Profit Brand

What is a brand?

Wikipedia defines a brand as a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. Simply put, a brand is potential customers’ first impression of your store, products, or services. Whether you do dropshipping or any kind in the eCommerce business, good branding makes you different from other competitors.

Generally, building a brand is above and beyond creating a business name or logo. Good-looking products images or videos, charming descriptions, and excellent customer services are likewise vital for good branding. Plus, a delightful online store decoration or website design also matters to build brand awareness and boost sales.

For brick and mortar stores, building a brand image includes the following parts. Branded products, name, price, customer service quality, store decoration, customer loyalty, popularity, satisfaction, and so on. If your customers are satisfied with your brand, they will recommend it to friends by word of mouth. But it’s limited to friends who live nearby. Compared with brick and mortar stores, branding your business online tends to be easier.

For example, if you want to dropship custom clothing, use the EPROLO print on demand platform. Make your custom design, push to the store and drive sales. Unlike other print on demand suppliers, we can not only dropship custom clothing but also provide custom packing. So you can start to build your brand with only $19.9/lifetime. EPROLO will fulfill orders and ship dropship custom clothing to your customers directly.

What is branded dropshipping?

So, what is branded dropshipping meaning? It means to buy unbranded products from suppliers and resell them under your brand without holding inventory. Working with suppliers like EPROLO branding company, you can sell products branded with your unique logo. You’re also allowed to brand packaging for dropshipping orders with low upfront costs. Furthermore, brand dropshipping also takes away the hassle of making, storing, and shipping private labeling products.

Branded dropshipping VS dropshipping

Dropshipping is a process where online stores sell products and the dropshipping supplier stores, packs, and ships items to final customers. This way, shoppers might receive products under the suppliers’ brand name and logo. If you do brand dropshipping, you’re into sourcing non-branded items from dropshippers. Then, how to do branded dropshipping is easy. Add custom prints, relabel products with your unique logo and design custom packaging for dropshipping. Then, the suppliers will fulfill the order.

Is branded dropshipping legal?

Yes, branded drop shipping is legal. In fact, the dropshipping business model is perfectly a legitimate order fulfillment method to sell branded items online. And it’s OK to dropship branded products in Shopify, eBay, Amazon, and more provided you comply with regulated laws and policies. Additionally, it’s legit whether you do brand dropshipping UK, USA, CA, AU, or in any other country.

Tips: When you dropship branded items, it’s advised to set up a Dropshipping Agreement Contract with your cooperated suppliers. It’s a legally enforceable agreement between sellers and suppliers for dropshipping name brand products.

Do you need a logo for dropshipping?

So, you’re allowed to put your logo on dropshipping products and deliver to customers under your brands. The question is, why it’s essential to brand your online dropshipping store? Is branded dropshipping better than general dropshipping?

Indeed, it has both advantages and disadvantages to do dropshipping generally. On the one hand, dropshipping store owners save their time finding product suppliers and reduce inventory costs. With no initial business expense and large minimum order quantities required, more and more people start a dropshipping business to make money.

On the other hand, Shopify store owners don’t have control over dropshipping products. You work hard, concentrate on selling products and receive customer orders. You think there is only one step away from the successful dropshipping business model. However, you choose a drop ship supplier who is not trustworthy. He puts his custom logo and brand information into the product packaging and sends it to your customers.

The result is obvious. After receiving the package, the customer experience must be terrible, and they may feel cheated. If the white labeling product is of good quality, they directly find the dropshipping supplier to place orders. If the product is not high quality, they may even blacklist you and spread negative comments online. This will cause great damage to your Shopify store’s image. So what are the benefits of dropshipping your own brand?

Stand out from competitors.

No matter which dropshipping niche you jump in, it’s inevitable to find that your competitors are selling the exact same products as you. Thankfully, branding your dropshipping business helps outperform the competition. Appealing business name, logo color, and branded packaging all can make your brands stand out.

Get more brand control.

A brand is like a piece of white paper. Business owners write and draw on it to form your brand. Once you build it, you have absolute control over it. So, don’t hesitate to create a dropshipping store and sell branded products to start a small business now. With EPROLO Print on Demand drop shipping, you can customize a wide range of private label products with no minimum order quantity. We can also provide custom packaging boxes and gift cards to increase value perception and build brand loyalty.

Good branding guarantees high quality.

Recent branding statistics present that consumers render purchasing branded products guarantees high quality. In other words, dropshipping with your logo and brand is prone to earn customer loyalty and a good reputation.

Additionally, the strategy of eCommerce branding can help increase brand awareness. There are many ways available to build high brand recognition. It’s practicable to promote your dropshipping branding store through social media, digital advertising, influencer marketing, and much more.

Higher profit margins.

Human beings are full of instinctive distrust or fear of unknown and unfamiliar people or things. Brands are the same for potential customers. They may worry about quality, customer service, and price problems for unfamiliar brands or white labeling products. Thankfully, branded products with well-known cognition can effectively solve the concerns of the target audience about risks. If you intend to brand your clothing store, make good use of EPROLO sourcing tools to find any apparel item for dropshipping with your logo.

Plus, branded products are worth high prices. Market research shows that 80% of customers are willing to pay a premium for branded products. Therefore, dropshipping branded products can generate more sales and bring large revenue in the long term.

How to do branded dropshipping?

Here’s a detailed guide for how to do branded dropshipping for dummies. Walk through the tutorial till the end and you’ll get your own branded products to dropship in just a few minutes.

1. Create a memorable name and logo

Generating a great brand name and logo is the very first step to start branded dropshipping business.

There are many principles for eCommerce branding naming, the most important of which is to facilitate potential customer memory. When you start a dropshipping brand, you want more people to know about it and use it; you want success. Only when the name is easy to read and remember, the target audience can better recognize it. Moreover, it will become easier to promote and spread the brand in the long term.

Also, a great logo with strong visual impact colors can highlight the key points. Choose some suitable ones on color palettes. Besides considering branded image communication, one more important point is to interpret categories to start a business. Show users directly what branded products you are selling online through graphics or text. Don’t choose pictures that are too obscure. Business owners can hire a logo designer to make a dropshipping logo if there is enough budget. Instead, selecting one on a free dropshipping logo maker website is a good idea to cut the eCommerce business expense. After that, you can upload it to your online store and social media like Facebook, Instagram, Pinterest, and so on to build a brand identity.

2. Determine dropshipping branded products

The next step is to select a niche and find winning products for dropshipping with your logo. Here’s a checklist to help you come up with more products ideas for branding dropshipping.

Do market searches to find a trendy and emerging dropshipping niche.
Figure out the potential customers for your private label business.
Take a look at best-sellers from marketplaces like AliExpress, Amazon, eBay, and so on.
Select items catering to what your potential customers are after.
Get custom dropshipping product ideas from social media.
Check out the hot-selling category from your competitors’ websites.

Lack of profitable product ideas? Check out the list of top trending dropship products handpicked by ERPOLO experts.

3. Build your dropshipping store

To dropship branded products, you’ll need to create a store online or build a website. Designing and creating an online retail store with a good customer experience is important when learning how to brand dropshipping.

The appearance of your eCommerce store is like the decoration of a brick-and-mortar store. Through your successful dropshipping marketing methods, a potential customer comes to your Shopify store. As soon as he comes in, he sees that your shop’s colors are mixed, the page’s content was chaotic, and the point was not visible. There is no doubt that no one wants to stay and place orders here!

In general, a good branded dropshipping store must have these pages:

Homepage
Contact page
Category Page
Product Page
Refund Policy
Privacy Policy

After finishing the dropshipping store, it’s time to sell dropshipping branded items. There are many marketing methods you can use. And the brand can be spread through word of mouth, SEO, social media ads, email marketing, and so on.

4. Find dropshipping suppliers for branding

The easiest way to get into branded dropshipping and brand your own products is to partner with third-party dropshippers. You’re suggested to find private label suppliers who offer white-label products for dropshipping with your logo. Besides, personalized dropshipping suppliers should ship items with your brand on the product packaging rather than deliver under the manufacturers’ brand name.

If you’re a newbie, EPROLO is an ideal pick to sell branding dropshipping products simply. This dropshipper has advantages over others in that the dropshipping service is free. What’s more, it offers branding customization options with low prices. Paying only $19.9, you’ll become a lifetime member of EPROLO dropshipper branding plan. Thereafter, you can design your brand on label, hangtag, and packing bag. Aside from that, EPROLO also empowers you to design branded prints on items and deliver on demand.

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5. Design custom packaging for dropshipping

To do branded dropshipping, you need to not only sell private label products but also make a custom product packaging design. Why? Because dropshipping suppliers take charge of order fulfillment after you get customer orders. If you don’t have any requirements, he will send white labeling dropshipping products with ordinary blank packaging. After people receive and use them, they find your products are of high quality. So, they may recommend them to friends or make a repurchase. But there is not any information about your online store. And over time, he forgot where he bought them. Then you have lost a lot of customers in vain.

On the contrary, you print the dropshipping logo on products, print the shop name and website on the custom packaging box. When he wants to repurchase it, at least he can search your brand on Google and find your online store. Or he finds your drop shipping website and place orders directly. To do that, you can utilize EPROLO branding tools to make your product packaging design. This often improves brand awareness and customer loyalty.

Design custom packaging for dropshipping

6. Promote your dropshipping brand

After grasping how to brand dropshipping, it’s time to promote your brands. The common paid marketing strategy is to advertise your business brand name on Google and Facebook. Plus, the free approach to boost brand recognition is to create branding optimized content on the website and generate organic traffic with SEO.

FAQs

Is branded dropshipping profitable?

Yes, branding your online dropshipping store can be profitable. On one side, dropshipping is a low-risk business model. It allows sellers to sell branded eCommerce products online without requiring huge running costs. On the other side, branding your business can mark up the prices on the items so that your branded drop ship store is inclined to create more profits.

What are the positives and negatives of branded drop shipping?

Positives

More control over brands
Vivider company personality
Better customer recognition
Higher customer loyalty
Stronger product quality guarantee

Negatives

High brand development costs
Long time to build brand awareness

All in all, the advantages of dropshipping name brand products outweigh the disadvantage. Whether you’re a professional or a beginner in dropshipping, good branding always brings long-term success.

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